Contact

Ideya Business and Marketing Consultancy
39 Highfield Ave.
Cambridge CB4 2AJ
United Kingdom
Tel. +44 (0)789 1166 897
e-mail:lmilic@ideya.eu.com

LUISA MILIC , Director

Luisa Milić is a founder and director of the Ideya Business and Marketing Consultancy Ltd. in Cambridge, UK, launched in October 2004. As an expert in market analysis, business and strategic planning, Luisa offers her services to businesses from across many different industries and sectors as diverse as manufacturing and retail, public services, education, entertainment, IT, financial services organizations and consultancies. 

Based on 12 years working experience with KPMG LLP in the United States and 6 years of working experience in Europe, Luisa has built methodologies which allow efficient adaption to the needs of various markets and projects. Part of her work includes seminar on usage of various methods for market research and analysis, which are intended for companies providing such services and facilitation of strategic planning workshops. Luisa has been also involved in preparation of business plans within the European projects (FP6/FP7), with the goals to make the project results meaningful from the business perspective, achieve realization that is economically efficient and ensure long term benefit of the EU investment. As part of these efforts, Luisa Milic has been collaborating with various EC projects partners on preparation of business plans, formulation of strategies and business models related to the exploitation of technical and ideological solutions developed through these projects.

Luisa is a member of The Chartered Institute of Marketing and Cambridge Network. She holds a Master Degree in two majors: Management and Policy Analysis from Carnegie Mellon, Pittsburgh PA and Bachelor Degree in Economics and International Business at University of Zagreb, Croatia.

Collaborators:

DANIEL CHOW

Daniel Chow is a Washington, DC-based Economist with 16 years experience in degrees: MS in Public Management and Policy from Carnegie Mellon University in Pittsburgh, Pennsylvania and the MA in Applied Economics from Johns Hopkins University in Washington, DC.  He is a member of the American Economics Association.

Dan has worked 9 years as an analyst at a major U.S. statistical agency analyzing commodities, leading and conducting specialized studies, and providing training for international statisticians.

With a strong background in applied econometrics, his expertise is in regression analysis, data mining, forecasting, sensitivity analysis, and modeling.  He is also skilled in combining technical analysis with insights about a wide range of markets and industries (e.g. lumber, energy, equities markets, airline, telecommunications) to identify trends, risk, and opportunities.  From fact-finding to reporting on the macro picture, Dan identifies key drivers (economic, regulatory, political, social, international) that impact businesses and industries.  Asia Pacific and the Americas are his geographic focus.

Daniel Chow
e-mail: dancchow@aol.com

TOMMY WALKER

As a dynamic, passionate Market Researcher and Business Development Manager Tommy has been responsible for the successful conception, growth and marketing of many new technology offerings. Tommy has worked with a number of leading global organisations across multiple industries to drive innovation, develop new technology solutions, and adopt business models that exploit market opportunities.

Tommy also has several years experience at various Microsoft Innovation Groups where he led the creation and marketing of many cross-platform products and services. He has also helped create and develop innovation programs, which have become the cornerstone of Microsoft’s collaborative efforts with other major global organizations, and facilitated the creation of new technology products and services.

Tommy’s key skills lie in market research, market sizing, segmentation studies, product management, business strategies and new venture development. He has the vision to exploit emerging opportunities with new business models, product offerings, and compelling marketing experiences. He is highly knowledgeable in mobile, social media trends and emerging technologies, both from a marketing and technical perspective.

Tommy has an LLB (Hons) and MSc in Business and Technology Entrepreneurship from the University of Strathclyde, Glasgow and is currently based in Cambridge, UK.

Tommy Walker
e-mail: tommywalkers@ideya.eu.com