Contact

Ideya Business and Marketing Consultancy
39 Highfield Ave.
Cambridge CB4 2AJ
United Kingdom
Tel. +44 (0)789 1166 897
e-mail:lmilic@ideya.eu.com

LUISA MILIC , Director

Luisa Milić is a founder and director of the Ideya Business and Marketing Consultancy Ltd. in Cambridge, UK, launched in October 2004. As an expert in market analysis, business and strategic planning, Luisa offers her services to businesses from across many different industries and sectors as diverse as manufacturing and retail, public services, education, entertainment, IT, financial services organizations and consultancies. 

Based on 12 years working experience with KPMG LLP in the United States and 6 years of working experience in Europe, Luisa has built methodologies which allow efficient adaption to the needs of various markets and projects. Part of her work includes seminar on usage of various methods for market research and analysis, which are intended for companies providing such services and facilitation of strategic planning workshops. Luisa has been also involved in preparation of business plans within the European projects (FP6/FP7), with the goals to make the project results meaningful from the business perspective, achieve realization that is economically efficient and ensure long term benefit of the EU investment. As part of these efforts, Luisa Milic has been collaborating with various EC projects partners on preparation of business plans, formulation of strategies and business models related to the exploitation of technical and ideological solutions developed through these projects.

Luisa is a member of The Chartered Institute of Marketing and Cambridge Network. She holds a Master Degree in two majors: Management and Policy Analysis from Carnegie Mellon, Pittsburgh PA and Bachelor Degree in Economics and International Business at University of Zagreb, Croatia.

Collaborators:

DANIEL CHOW

Daniel Chow is a Washington, DC-based Economist with 16 years experience in degrees: MS in Public Management and Policy from Carnegie Mellon University in Pittsburgh, Pennsylvania and the MA in Applied Economics from Johns Hopkins University in Washington, DC.  He is a member of the American Economics Association.

Dan has worked 9 years as an analyst at a major U.S. statistical agency analyzing commodities, leading and conducting specialized studies, and providing training for international statisticians.

With a strong background in applied econometrics, his expertise is in regression analysis, data mining, forecasting, sensitivity analysis, and modeling.  He is also skilled in combining technical analysis with insights about a wide range of markets and industries (e.g. lumber, energy, equities markets, airline, telecommunications) to identify trends, risk, and opportunities.  From fact-finding to reporting on the macro picture, Dan identifies key drivers (economic, regulatory, political, social, international) that impact businesses and industries.  Asia Pacific and the Americas are his geographic focus.

Daniel Chow
e-mail: dancchow@aol.com

JOANNA PARK - TONKS

Joanna Park-Tonks founded Eclipse Innovation Ltd. in 2006.

Joanna Park-Tonks is a skilled primary researcher and interviewer with 8 years experience in market research and management consultancy. Joanna excels in mining data across geographies, industries and cultural contexts. Her passion is conducting in-depth face-to face interviews in German, Italian, French and English using a number of techniques to elicit hard to find data and underlying attitudes and drivers.

Joanna first developed her qualitative research skill-set with a technical market research firm in the Cambridge Innovation Cluster. In this role, she was responsible for primary research and analysis in European markets. Formal training and further consulting experience were gained at Accenture, where Joanna was engaged in a variety of Change Management and communication roles in Holland, India and the UK. Joanna further honed her influencing and communication techniques whilst engaged as International PR Co-coordinator for De Beers in Milan and London.

Joanna Park-Tonks
Eclipse Innovation
Field Farm
Great Abington
CAMBRIDGE
CB1 6AE

Mariahilfer Straße 1d/13
1060 Wien
Austria
Tel: 00 43 1 58 57 000 324
Fax: 00 43 (0) 1 58 57 000 99
e-mail: joanna@eclipseinnovation.com