Clients
Our clients come from across many different industries and sectors as diverse as manufacturing & retail, public services, entertainment, IT, health care and financial services organizations and consultancies. Ideya’s services apply to products, services, policy development and business and strategic planning. Some of the projects we worked on with our clients are:
|
FP7 Specific Support Action, Capacities - Research Potential, EVOLUNIMONT project
http://www.evolunimont.ac.me/
Evaluation of Research Activities and Strategic Planning of research at the University of Montenegro (2009-2010); Project No: 229958; |
| The project entailed preparation of the strategic planning process, planning audit, facilitation of the two days strategic research planning workshop and development of the strategic document to facilitate research and research management. |
|
FP6 Strategic targeted research project Tool-East
http://www.tooleast.org/
Open Source Enterprise Resource Planning and Order Management System for Eastern European Tool and Die Making SMEs (2006-2007) (IST-4-027802-STP); Number of partners: 15; |
|
FP6 Specific Support Action, IST World
http://www.ist-world.org/
Knowledge Base for RTD competencies in IST (2005-2007) (IST-3-015823-SAS); Number of partners: 15;
|
The Tool East and IST World two projects entailed preparation of business plans within the European funded projects with a goal to make the project results meaningful from the business perspective and ensure long term benefits of the EU investments for project partners. Deliveries included business plan to help position the IST World and Tool East companies as a sustainable businesses beyond the project duration. The work entailed development of future company vision, mission, goals and values, milestones toward company sustainability, product and service analysis, market analysis (overview, market drivers, factors, market trends, competitive analysis, and target market segment strategies), business models and strategies, detailed financial analysis and risk analysis related to company operations.
Market Research
Ideya Ltd. has successfully served numerous clients in the area of market research and analysis. Luisa Milic, a director of Ideya Ltd. brings in this area of services, 12 years of corporate market research experience at KPMG LLP (US). To fully respect confidentiality of our clients and sensitive nature of their projects we are able to share with you only general information on these projects:
- Market Research Training:Market research training specifically designed to meet our clients’ needs and interests and assist them in performing efficient secondary market research and analysis in their specific industry segment;
- Market overview, entry and positioning: Hair Loss Product Analysis – detailed analysis of hair growth products currently available in the market, which with various degree of success stimulate hair growth or help prevent the hair loss. The analysis has addressed questions such as product effectiveness, safety, value (pricing), credibility, consumer access, and complexity of the hair treatments.
- Entry and Positioning: Development of market specific business models, Marketing strategies;
- Product Diversification: Product functionality, Packaging, Premiumization, Branding ;
- Public Sector Strategies - Sustainable development in tourism – detailed overview of tourism indicators and methodologies to be used in evaluating tourism supply. The aim of the project was to help tourism community tracks and analyze tourism indicators in support of development of their marketing plans and strategies.
- Public Sector Strategies: Market and political positioning strategy for Developing a City Portal;
- Public Sector Strategies: Strategic research plan for public universities;
