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Market Research
Business Planning
Strategic Planning
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Services
Worried about market potential for your new product? Concerned with the market disruptions and challenges to your business model? Missing out on the partnering opportunities?
Ideya can help you address these issues and turn uncertainties and threats into opportunities.
- We will work with you to:
- Explore market potentials
- Win new customers
- Plan for the future of your business.
Market Research
There is a direct link between long-term profitability of a company and its ability to understand its market, customers’ needs, and the value it delivers to them.
Ideya provides a full range of quantitative and qualitative research services and works with the client to enhance existing and develop new products and services. It develops strategies to minimize risks and increase the client’s success.
- Customer Research―Customer satisfaction studies
- External Environment Analysis―Economic, market, industry analysis, and regulatory analysis; PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental Analysis)
- Internal Company Analysis―Financial analysis including sales analysis, profit margins analysis, trend analysis; market share analysis; product analysis: innovation, technology and product development, pricing, promotion, brand development, distribution channels analysis.
- Market Opportunity Analysis―Understand your clients’ needs and which of them are satisfied and which are not. Determine what new products need to be developed, how existing products can be modified to serve your market needs, evaluate which existing product should be eliminated, how a company’s structure might be changed to better serve you and your customers.
Methods:
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Primary Research―Surveys, face-to-face interviews, telephone interviews, analysis of collected data using SPSS and MS Excel.
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Secondary Research―Use prominent databases such as Lexus Nexus, EBSCO, Dun & Bradstreet, Thomson Financial, and similar; use of Web resources and social networks.
Business Planning
Ideya works closely with the client on
- Development of the company vision, mission, goals and values}
- Setting milestones toward company sustainability
- Product and service analysis
- Market analysis (overview, market drivers, factors, market trends, competitive analysis, and target market segment strategies)
- Business models and strategies
- Detailed financial analysis and risk assessment related to the company operations.
Strategic Planning
Ideya has been successful in facilitating strategic planning workshops and developing strategic plans for its clients.
Facilitation of strategic planning workshop involves:
- Planning audit to assess the capacity of the organization to plan and build on its current strengths
- Assisting with defining organizational values, vision and mission
- Collecting data across the organization, and conducting analysis to support decision makers
- Preparing SWOT Analysis
- Assisting you in setting goals, objectives, and critical success factors
- Developing action plan.
This feeds into writing the strategic planning document that Ideya delivers to its clients. |
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