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Market Research

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Services

Worried about market potential for your new product? Concerned with the market disruptions and challenges to your business model? Missing out on the partnering opportunities?

Ideya can help you address these issues and turn  uncertainties and threats into opportunities. We will work with you to:

  • Explore market potentials
  • Win new customers
  • Plan for the future of your business.

Market Research

There is a direct link between long-term profitability of a company and its ability to understand its market, customers’ needs, and the value it delivers to them.

Ideya provides a full range of quantitative and qualitative research services and works with the client to enhance existing and develop new products and services. It develops strategies to minimize risks and increase the client’s success.  

  • Customer Research―Customer satisfaction studies

  • External Environment Analysis―Economic, market, industry analysis, and regulatory analysis; PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental Analysis)

  • Internal Company Analysis―Financial analysis including sales analysis, profit margins analysis, trend analysis;  market share analysis; product analysis: innovation, technology and product development, pricing, promotion, brand development, distribution channels analysis.

  • Market Opportunity Analysis―Understand your clients’ needs and which of them are satisfied and which are not. Determine what new products need to be developed, how existing products can be modified to serve your market needs, evaluate which existing products should be eliminated, how a company’s structure might be changed to better serve you and your customers.

Methods:

  • Primary Research―Surveys, face-to-face interviews, telephone interviews, analysis of collected data using SPSS and MS Excel.

  • Secondary Research―Use prominent databases such as Lexus Nexus, EBSCO,  Dun & Bradstreet, Thomson Financial, and similar; use of Web resources and social networks.   

Market Research and Advice – Social Media Monitoring Technologies and Services

Ideya Ltd. offers market research and advisory support to companies that are exploring Social Media Monitoring (SMM) solutions. It helps companies understand the SMM market and technologies and guide them in the selection of SMM tools to boost their business performance, communication and customer engagements.

We help companies strategically select SMM tools and services based on their specific business needs and budget by taking into account key technology features, capabilities and factors influencing purchasing decision:

  • Tool Geographic/Language Coverage,

  • Tool’s Media Coverage,

  • Industry Specialization,

  • Tool’s Analysis Capabilities:
    • Sentiment Analysis,
    • Influencer Profiling and Analysis,
    • Viral Content Tracking and Analysis,
    • Trend Analysis,
    • Topic and Theme Analysis,
    • Word/Tag Cloud,
    • Competitive Monitoring and Analysis,
    • Campaign Management and Measurements, and others.

  • Data Management Features:
    • Data Coverage,
    • Data Latency,
    • Alerts,
    • Data Export,
    • Application Programming Interface (API) Integration,
    • Data Archiving

  • Process Management and User Interface:
    • Dashboard,
    • Workflow Management,
    • Client Relationship Management (CRM)

  • Factors Influencing Purchasing Decision:
    • Pricing,
    • Key Clients and
    • Number of Years in the Social Media Monitoring Business.

In July 2010, Ideya has published a comprehensive Social Media Monitoring Tools and Services report comprising detailed analysis and profiles of 281 SMM technologies and services. Since then we have received numerous requests for an updated version from clients who wish to stay abreast of the dynamic SMM market. As a result, we have published the 2nd Edition of the Report at the end May 2011. If you are interested in finding more about the report, please visit our publication page http://ideya.eu.com/reports.html .  

Business Planning

Ideya offers professional services dedicated to assist businesses with all aspect of effective business planning. We work closely with our clients on

 

  • Development of the company vision, mission, goals and values

  • Setting milestones toward company sustainability

  • Product and service analysis

  • Market analysis (overview, market drivers, factors, market trends, competitive analysis, and target market segment strategies)

  • Business models and strategies

  • Detailed financial analysis and risk assessment related to the company operations.

Strategic Planning

Ideya has been successful in facilitating strategic planning workshops and developing strategic plans for its clients.

Facilitation of strategic planning workshop involves:

  • Planning audit to assess the capacity of the organization to plan and build on its current strengths

  • Assisting with defining organizational values, vision and mission

  • Collecting data across the organization, and conducting analysis to support decision makers
     
  • Preparing SWOT Analysis

  • Assisting you in setting  goals, objectives, and critical success factors

  • Developing action plan.

This feeds into writing the strategic planning document that Ideya delivers to its clients.

 
     
         
Copyright © 2010 IDEYA Business and Marketing Consultancy Ltd.