• Provide free updates on specific products and companies on our Web site, on a quarterly basis.
  
  
• Provide free email updates to our clients who specifically express their interest in receiving future updates.
  
  
• Compile and aggregate market information into the future release of the report on an annual basis.

If you are SMM technology provider please feel free to contact us right away should there be any discrepancies. We look forward to serving you with the most current market information and hearing from SMM providers about any advances in their products that they may want to add to their profile.

Recent Activity

As we announced earlier at the beginning of June 2011, the SMM Tools and Services Report presentation about the report will be published in several languages, starting with Russian.

• The presentation in Russian has been produced in collaboration with SMM Tool’s provider Buzzware and posted on the Slideshare.net (http://www.slideshare.net/an2an/282-8392056 ) in June 2011.
  
  
• The presentation in English has been posted on the Slideshare.net in May 2011:
  
  
• Social Media Monitoring Tools Report 2011/Presentation:  http://slidesha.re/lyBdup
  
• Social Media Monitoring Tools Report 2011 /Report Excerpts:  http://slidesha.re/jkNrrG 

By spreading information about SMM technologies into new markets, we hope to help SMM technology providers reach new customers and increase awareness and interest in social media monitoring.  

Recent Updates in the SMM Market

Changes in the Social Media Monitoring technology market since the Report release:

Mergers & Acquisitions

• Hewlett Packard has confirmed that it is acquiring Autonomy Corporation for £7.1bn ($10.3bn). The acquisition is expected to close by the end of 2011. Autonomy is the UK largest enterprise software company that entered the social media monitoring market in 2009 after the acquisition of Interwoven, Inc., a leader in content management software. Its solution, Autonomy’s Social Media Analysis (http://bit.ly/mPDqup) powered by Intelligent Data Operating Layer (IDOL) technology, enables businesses to automatically listen and analyze all form of social media including audio and video files to gain insights and efficiently engage with customers and markets. Autonomy is also the first solution to provide governance features for social content to ensure regulatory compliance. For the announcements please see: http://bit.ly/qEf57R , http://bit.ly/qCpY14 (August 2011).
  
  
• Webtrends, a leader in mobile and social media analytics, has acquired a real-time analytics company Reinvigorated from Media Temple Ventures. The acquisition of Reinvigorate brings real-time analytics expertise as well as new data visualization technologies such as heat maps, link maps and visitor path analysis to its analytics solution portfolio. For the announcement please see: http://trnd.me/ri4Zbf (August 2011).
  
  
• Meltwater Group, one of the leading online media intelligence companies, has acquired acquisition of IceRocket, a top social search engine. The companies will provide the most comprehensive set of tools for monitoring, analyzing and engaging in conversations across social channels. For the announcement please see: http://bit.ly/nNpSY4 (August 4, 2011)
  
  
• Twitter has acquired social media analytics start-up BackType in July 2011. For the announcement please see: http://bit.ly/mjks4B (July, 2011)
  
  
• Google has acquired Canadian SMM and analytics provider PostRank in June 2011. For the announcement please see http://www.postrank.com/.(June 2011).

• Digital Agency MartinJAY acquired the assets of SocialBlaze, a California-based developer of social media management and analytics service in June 2011. For the announcement please see: http://yhoo.it/pjpQH6  (June 2011).
  
  
• HubSpot acquired marketing automation company Performable in June 2011, three months after receiving a $32 million Series D financing round, led by Sequoia Capital, Google Ventures, and Salesforce.com. For the announcement please see: http://bit.ly/j5nbgA (June 2011).
  
  
• Aegis Group PLC, one of the world’s leading marketing communications and market research groups, has acquired ICUC Moderation Services (“ICUC”), a global leader in social media intelligence and moderation services in June 2011 to support growing social media offerings. For the announcement please see the following link: http://bit.ly/n3CLsf (June 2011).

• Echo Research, the global reputation analysis, media measurement and stakeholder research specialist has been acquired by Ebiquity Plc, the international media intelligence company, in May 2011 in £3.5M deal. For the announcement please see http://bit.ly/ju9FKp . In June 2011, Ebiquity has also bought a majority stake in its Russian media practice partner, JUMC (Joined Up Media Company) in a deal worth up to £1.2m, which is a joint venture with the Decision Group, the firm led by former MindShare Russia CEO Vladimir Rass. (May 2011)

• BuzzLabs has been acquired by CityGrid Media, an operating business of IAC in West Hollywood, CA in May 2011. For the announcement please see the following link: http://iac.mediaroom.com/index.php?s=43&item=1913 (May 2011).